TWITTER is grabbing MORE new customers.
53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This fresher base could prove an advantage to Twitter moving forward.
Facebook has greatest impact on purchase behavior at 47%.
22% use social networking sites several times per day It really is a “Social Habit.” In the past year, 12 million more Americans are using social networking many times daily.
Fastest growing segment in social media 45 – 54 YEAR OLDS.
It’s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year-olds, in fact 55% of Americans 45-54 now have a profile on a social networking site. The only group that is below average, in terms of expected participation, on social networks, are 65+ Americans, and even 3 out of 10 of them are in the social networking game.
People DON’T check-in … sorry four-square.
7 4% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. This is a drop-off from 2011 where 4% of those surveyed had checked. Foursquare would be best served trying to be the solution that replaces all of our loyalty cards (CVS, Eddie Bauer, Kroger) at the point of purchase rather than continue with a lackluster business model.
Users that follow brands on SOCIAL MEDIA INCREASES 106%
From 2010 to 2012 the percentage of Americans following any brand on a social network has increased from 16% to 33%. This is a sharp increase, but also means that 2/3 of Americans using social networks have never followed a brand. So, there is still a tremendous amount of room for growth here.
45% of Facebook users access via MOBILE.
54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Part of Facebook IPO woes have been the result of them, not properly monetizing, the mobile market. twitter
76% on twitter post status updates.
This is one of the BIGGEST behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.
Facebook is the most ADDICTING social network.
23% of Facebook’s users check their account 5 or more times DAILY. The mean number of daily look-ins by Facebook users is 4.
Twitter users 33% more likely to be DEMOCRATS.
40% of Twitter users are Democrats vs. 30% of the U.S. population overall.